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10 years younger

The members' grandstand at Melbourne's Flemington Racecourse has a whole new look after Seat Renew was called in to restore and protect the venue's 1,960 weathered seats


Historic Flemington Racecourse in Melbourne, Australia has held races every year since 1840 and is known as the home of racing in Australia. The racecourse has a capacity of over 120,000 and includes three major grandstands.

The Spring Carnival occurs over four days and features the Melbourne Cup which often attracts crowds in excess of 100,000 people. Melbourne Cup Day is a local public holiday and is celebrated as a special event across Australia and New Zealand. It is known as ‘the race that stops a nation’ as businesses across Australasia come to standstill to watch the event.

In 2006, Flemington was placed on the National Heritage List and recognised as a significant heritage site. It is known across the world as a leading centre for equestrian training, and many famous trainers have stables at or near the course. Flemington is a spacious track with one of the longest straights in Australia at 450m, and has a 1200m straight track for racing which is commonly referred to as ‘the straight six’.

Seat restoration

Seat Renew were contracted to restore and protect 1,960 seats under a three-year Fade Management Plan. The seats are seven-year-old Sebel Podium Seats in the Members’ Grandstand. The condition of the seats was dull, faded and oxidised by years of use and exposure to the elements. The restoration was conducted onsite, at a convenient time for stadium operations and just in time for the biggest event of the year, The Melbourne Cup. The Seat Renew team were onsite for three and a half days; during that time the process was applied to each and every seat with striking results.
The results
The restored seats now closely resemble the same condition as new seats. The Seat Renew process has restored the brightness, colour and shine, and has extended their life. The protective sealant creates a tough weatherproof barrier, which repels water and contaminants, and makes the seats easier to clean.

The Fade Management Plan ensures seats are restored back to original condition and then annually maintained so that they stay in the best possible condition year after year.

Seat Renew will return every year pre-season to maintain the seats in top condition. This will involve a deep clean and reapplication of sealant or where needed a full re-restoration (at no additional cost). This is done at a fixed price so the stadium knows exactly what the costs will be for the term of the contract.

Seat Renew Global Limited will be exhibiting at Stadia Design & Technology Expo 2012, 8-10 May 2012. Visit the company at Booth 1012


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