Join our
LinkedIn Group


Under the skin of London’s former Olympic Stadium

Click image to view video

Time lapse of work on the Detroit Events Center

Click image to view video

Web Exclusives

« back to listing

10 years younger

The members' grandstand at Melbourne's Flemington Racecourse has a whole new look after Seat Renew was called in to restore and protect the venue's 1,960 weathered seats


Historic Flemington Racecourse in Melbourne, Australia has held races every year since 1840 and is known as the home of racing in Australia. The racecourse has a capacity of over 120,000 and includes three major grandstands.

The Spring Carnival occurs over four days and features the Melbourne Cup which often attracts crowds in excess of 100,000 people. Melbourne Cup Day is a local public holiday and is celebrated as a special event across Australia and New Zealand. It is known as ‘the race that stops a nation’ as businesses across Australasia come to standstill to watch the event.

In 2006, Flemington was placed on the National Heritage List and recognised as a significant heritage site. It is known across the world as a leading centre for equestrian training, and many famous trainers have stables at or near the course. Flemington is a spacious track with one of the longest straights in Australia at 450m, and has a 1200m straight track for racing which is commonly referred to as ‘the straight six’.

Seat restoration

Seat Renew were contracted to restore and protect 1,960 seats under a three-year Fade Management Plan. The seats are seven-year-old Sebel Podium Seats in the Members’ Grandstand. The condition of the seats was dull, faded and oxidised by years of use and exposure to the elements. The restoration was conducted onsite, at a convenient time for stadium operations and just in time for the biggest event of the year, The Melbourne Cup. The Seat Renew team were onsite for three and a half days; during that time the process was applied to each and every seat with striking results.
The results
The restored seats now closely resemble the same condition as new seats. The Seat Renew process has restored the brightness, colour and shine, and has extended their life. The protective sealant creates a tough weatherproof barrier, which repels water and contaminants, and makes the seats easier to clean.

The Fade Management Plan ensures seats are restored back to original condition and then annually maintained so that they stay in the best possible condition year after year.

Seat Renew will return every year pre-season to maintain the seats in top condition. This will involve a deep clean and reapplication of sealant or where needed a full re-restoration (at no additional cost). This is done at a fixed price so the stadium knows exactly what the costs will be for the term of the contract.

Seat Renew Global Limited will be exhibiting at Stadia Design & Technology Expo 2012, 8-10 May 2012. Visit the company at Booth 1012


Read Latest Issue

Read Latest Issue

Web Exclusives

Partnership with Boingo Wireless and Aruba Networks improves wireless service at the Bill Snyder Family Stadium, and opens up new connectivity options for fans
Click here to read more

Latest construction milestone means that building work on the University of Florida renovation project could begin before the end of the year
Click here to read more

Fans want ever-increasing levels of connectivity when they visit a sports stadium or arena. Stadia speaks to Todd Christner, director of ONE market development at Corning  to find out what questions venue managers should be asking when seeking to maximize connectivity
Click here to read more

Stadia meets the project managers for the groundbreaking ETFE roof being installed at US Bank Stadium in Minneapolis, the new home of the Minnesota Vikings
Click here to read more

With five designs now announced, here’s what we know about the Middle East’s first FIFA World Cup venues
Click here to read more

Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the stadia community? We'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to

Submit Your Recruitment Ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email

Supplier Spotlight

Supplier SpotlightWe are building a list of leading suppliers covering all aspects of the stadia industry. Want to see your company included? Contact for more details.