Join our
LinkedIn Group
Peter's Pies announces plans for stadia success
Neil Court-Johnston, the newly appointed managing director of Peter’s Food Services (pictured), has announced plans to make the South Wales-based pie and pastie supplier the choice of sports fans in stadia throughout the UK. Peter’s Pies supplies 38 major clubs including Birmingham City, West Ham United, Cardiff City, Swansea City, Sheffield United, Sale Sharks, London Irish, Castleford Tigers, Warrington Wolves and the Millennium Stadium. Now plans are in place to increase the number of stadia it supplies to more than 70.
Court-Johnston said: “The nation is sports mad and it’s our mission to make our brand the sports fan’s pie. That means getting into as many football, rugby and cricket clubs around the country as possible and really engaging with supporters.”
Privately owned Peter’s is set to continue to offer free pies to fans travelling by coach to away fixtures at clubs where it wins new business. Court-Johnston believes new marketing techniques can raise the proportion of football fans eating pies from around 10% to as high as 25%.
The company plans to “change the face of the matchday food experience”, while tackling the main logistic problem facing football ground pie-sellers and fans – the half-time queue. Its pie range will be sold by mobile vendors, precluding the need for fans to go to food stands.
As well as supplying a host of professional sports clubs, Peter’s is also keen to put something back into sport at ‘grass roots’ level. Court-Johnson said: “We are very keen to help develop amateur sport across the country and promote healthy living generally and we’ll be announcing some exciting initiatives to that effect shortly.”
Brazil's Morumbi stadium is undergoing an extensive modernisation project that will increase the venue's flexibility, improve safety and increase spectator comfort.
Click here to read more
Despite widespread acknowledgement that fans want the at-home benefits of connectivity in stadia, there are surprisingly few owners investing in the requisite infrastructure
Click here to read more
The new national stadium in Tokyo, Japan will be an environmentally-conscious 'urban connector' that has been designed to be iconic while integrating into the city landscape
Click here to read more
RheinEnergieStadion Köln has invested in advanced video surveillance technology to ensure the safety of fans and players
Click here to read more
The stadia headed for the limelight in 2013...
Click here to read more
We are building a list of leading suppliers covering all aspects of the stadia industry. Want to see your company included? Contact damien@ukipme.com for more details.
Do you have an opinion you'd like to share with the stadia community? We'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to nickbradley@ukipme.com
To send us your recruitment advertising or to receive information on placing a banner please email damien@ukipme.com
New Vikings stadium design revealed