Join our
LinkedIn Group


Videos

Friends Arena transformation

Falcons Turf Replacement Click image to view video


Nippert Stadium pitch transformation

Falcons Turf Replacement Click image to view video


Sign installation at Williams-Brice Stadium

Falcons Turf Replacement Click image to view video

News

Peter's Pies announces plans for stadia success

Neil Court-Johnston, the newly appointed managing director of Peter’s Food Services (pictured), has announced plans to make the South Wales-based pie and pastie supplier the choice of sports fans in stadia throughout the UK. Peter’s Pies supplies 38 major clubs including Birmingham City, West Ham United, Cardiff City, Swansea City, Sheffield United, Sale Sharks, London Irish, Castleford Tigers, Warrington Wolves and the Millennium Stadium. Now plans are in place to increase the number of stadia it supplies to more than 70.

Court-Johnston said: “The nation is sports mad and it’s our mission to make our brand the sports fan’s pie. That means getting into as many football, rugby and cricket clubs around the country as possible and really engaging with supporters.”

Privately owned Peter’s is set to continue to offer free pies to fans travelling by coach to away fixtures at clubs where it wins new business. Court-Johnston believes new marketing techniques can raise the proportion of football fans eating pies from around 10% to as high as 25%.

The company plans to “change the face of the matchday food experience”, while tackling the main logistic problem facing football ground pie-sellers and fans – the half-time queue. Its pie range will be sold by mobile vendors, precluding the need for fans to go to food stands.

As well as supplying a host of professional sports clubs, Peter’s is also keen to put something back into sport at ‘grass roots’ level. Court-Johnson said: “We are very keen to help develop amateur sport across the country and promote healthy living generally and we’ll be announcing some exciting initiatives to that effect shortly.”
 


Read Latest Issue

Web Exclusives

Detroit Lions install new LED lighting system for Ford Field

Musco technology meets requirements of the 65,000-seat, multipurpose sports stadium, as well as reducing energy requirements
Click here to read more



New Atlético Madrid stadium construction photos released

 Linden Comansa details use of its cranes at the Spanish club’s new Estadio La Peineta stadium
Click here to read more



Main contractor announced at Qatar Foundation Stadium

 Joint venture details revealed for 40,000-seat soccer stadium, which will host matches up to the quarter-final stage of the FIFA 2022 World Cup
Click here to read more



Prairie View A&M unveils new stadium

The university’s US$61m stadium will host the Panther’s season opener on September 4
Click here to read more



One-on-one: Dan Bergstrom, head sports turf manager, Houston Dynamo

Stadia talks to Dan Bergstrom, who recently moved from the MLB’s Houston Astros to the MLS’s Houston Dynamo  
Click here to read more




Submit your industry opinion

Industry BlogDo you have an opinion you'd like to share with the stadia community? We'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to matt.ross@ukipme.com

Submit Your Recruitment Ad

Recruitment AdTo send us your recruitment advertising or to receive information on placing a banner please email john.doherty@ukipme.com