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BB&T sponsors Charlotte Knights
BB&T Corporation and the Charlotte Knights and have signed a long-term agreement for BB&T to become the naming-rights sponsor for the Triple-A baseball team's proposed new stadium in uptown Charlotte.
"BB&T is committed to supporting the communities in which we work and live," says Wes Beckner, regional president of BB&T's Charlotte metro region. "We believe a new baseball stadium in a spectacular setting in uptown Charlotte will create jobs and attract business investment with new restaurants and other businesses. It also will draw crowds to a family-friendly, affordable environment.
"We understand approval of the stadium is a process and critical decisions still need to be made. If those decisions are positive, we are delighted to support what we believe will be a tremendous economic catalyst for Charlotte and the region," he added.
In addition to becoming the Knights' new home field, the planned 10,000 seat stadium in Third Ward near the future Romare Bearden Park in the heart of uptown Charlotte is expected to attract high school and college championship tournaments, concerts and many other entertainment options.
Under the agreement, the stadium would carry the BB&T name and include signage and other promotional opportunities, starting when the Knights are scheduled to begin play in April 2014. The team, now an affiliate of the Chicago White Sox, has been playing at a stadium in Fort Mill, S.C., since 1990. Previously, a popular former minor league team, the Charlotte O's, played its games near uptown Charlotte in the South End area.
Since 2007, BB&T has widened its sports marketing scope with high-profile partnerships, including the Atlantic Coast Conference, Richard Childress Racing, Wake Forest football, the Winston-Salem Dash and the Wyndham Championship in Greensboro.
With its agreement with the Knights, BB&T joins the Charlotte Chamber, Charlotte Center City Partners, Charlotte Regional Visitors Authority and other groups in supporting the team's planned new stadium on land it is leasing from Mecklenburg County.
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