Join our
LinkedIn Group
Liverpool FC extends partnership with Maxxis
.jpg)
Following a successful three-year Partnership with Maxxis Tyres, Liverpool FC has extended the partnership with the global tyre manufacturer until 2015.
Maxxis Tyres first joined Liverpool FC in 2009 and has enjoyed many successful and engaging campaigns with LFC fans, with money-can’t-buy prizes in partner hospitality and increased brand awareness through online inventory and LED advertising on match days which is shown to millions of fans around the world.
Maxxis Tyres is one of the largest tyre companies in the world, distributing to over 150 countries and with operations in Europe, Asia, and North America.
The new deal will see Maxxis Tyres reach supporters in new territories as Liverpool FC grows its presence across global markets and builds on its heritage as one of the world's biggest football brands.
“As with all our partnerships, we have taken time to form a relationship with Maxxis so we can support mutual goals more effectively and provide significant brand visibility," says Ian Ayre, managing director of Liverpool FC.
“I am delighted to announce the extension and we look forward to working with Maxxis over the next three seasons.”
Derek McMartin, Maxxis Tyres, added, "It’s fantastic news that we’ve extended our partnership with Liverpool Football Club until 2015. We’ve built a strong relationship with the club and fans over the last three years, and we look forward to expanding our successful partnership over the coming seasons.”
Brazil's Morumbi stadium is undergoing an extensive modernisation project that will increase the venue's flexibility, improve safety and increase spectator comfort.
Click here to read more
Despite widespread acknowledgement that fans want the at-home benefits of connectivity in stadia, there are surprisingly few owners investing in the requisite infrastructure
Click here to read more
The new national stadium in Tokyo, Japan will be an environmentally-conscious 'urban connector' that has been designed to be iconic while integrating into the city landscape
Click here to read more
RheinEnergieStadion Köln has invested in advanced video surveillance technology to ensure the safety of fans and players
Click here to read more
The stadia headed for the limelight in 2013...
Click here to read more
We are building a list of leading suppliers covering all aspects of the stadia industry. Want to see your company included? Contact damien@ukipme.com for more details.
Do you have an opinion you'd like to share with the stadia community? We'd like to hear your views and opinions on the leading issues shaping the industry. Share your comments by sending up to 500 words to nickbradley@ukipme.com
To send us your recruitment advertising or to receive information on placing a banner please email damien@ukipme.com
New Vikings stadium design revealed