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Chevrolet to partner Liverpool FC
Liverpool FC has announced that it is entering into a four-year partnership agreement whereby Chevrolet will become its Official Automotive Partner.
The partnership runs to the end of the 2015/16 Barclays Premier League and European campaigns, and includes visibility for the brand at Anfield, Liverpool’s home ground, editorial opportunities within the Club’s print and digital publications and fan sites and player appearances for commercial opportunities.
“Liverpool supporters from around the world are known for their undying love of their side. Our relationship with Liverpool FC extends beyond the traditional boundaries of sponsorship and is about engaging with supporters. Everything we do will be aimed at keeping them at the centre of the game,” says Chris Perry, vice president of Chevrolet global marketing.
“Much like our Club, Chevrolet has a long, rich history with a growing, global brand and this landmark partnership once again demonstrates the value of Liverpool's international appeal,” adds Ian Ayre, managing director of Liverpool Football Club. “Partnerships with blue chip brands like Chevy will help ensure the long-term growth and success of our Club, both on-and-off the pitch. We look forward to working closely with Chevy to help reach and engage our supporters, who are among the most passionate and educated fans in the world.”
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