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Daytona Rising set for completion in time for Rolex 24

After more than two years of redevelopment along its almost mile-long frontstretch, Daytona International Speedway’s (DIS) US$400m Daytona Rising stadium project is near completion.

DIS has received its temporary certificate of occupancy, which allows operators to begin moving into the facility to start preparations for the upcoming race season. The motorsports stadium in Florida, USA, will be ready for its debut later this month at the Rolex 24 At Daytona Weekend.

“After more than two years of dedication and hard work, we’re thrilled that our new motorsports stadium is nearing completion,” said Daytona International Speedway president, Joie Chitwood III. “We’re thankful for the tremendous support from our partners, project team and fans, and can’t wait to welcome everyone during the Rolex 24 At Daytona.”

DIS marked the installation of the final seat during a special ceremony on January 19, 2016.

A reimagining of the famed speedway venue, Daytona Rising includes five expanded and redesigned entrances, or ‘injectors,’ which will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or ‘neighborhoods,’ along the nearly mile-long frontstretch.

At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,500 permanent seats (wider and more comfortable seats than their predecessors), twice as many restrooms and three times as many concession stands as found in the old venue.

In addition, the Speedway will feature over 60 luxury suites with trackside views and a completely revamped hospitality experience for corporate guests. The project is expected to create 6,300 jobs, US$300m in labor income and over US$85m in tax revenue.

Barton Malow is serving as the design-builder for the project, and Rossetti is the architect.

January 22, 2016


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