Following the unveiling of its world-first kinetic 4K scoreboard, the Wells Fargo Center has revealed images of the next phase of its US$250m upgrade initiative, which will feature re-conceptualized social areas and all-new seating in the lower bowl.
The multiyear Transformation 2020 project is introducing a complete redesign and renovations to the multipurpose Wells Fargo Center in Philadelphia, Pennsylvania. The latest of these is enhancements throughout the arena’s main concourse level and lower bowl.
The main concourse level’s central plaza will transform to a “bistro meets marketplace” styled after some of Philadelphia’s historic public markets, where an additional 4,000ft² of open space and new seating spaces will offer social gathering areas.
Renderings of the transformation plans also show a large, pub-style bar as well as featuring a ‘grab & go’ craft beer boutique.
To accommodate the expansive new marketplace, the box office will be relocated and completely remodeled to give guests a hotel concierge-style setting to buy tickets and ask for information.
Within the seating bowl, 8,000 brand-new seats will be installed to provide greater comfort. The seats will match the same models installed on the mezzanine level in 2018 and will mark the last of the original Spectrum Red seats.
“The upcoming main concourse renovations will undoubtedly enhance the overall fan experience,” said Mike Scanlon, senior vice president and general manager for the Wells Fargo Center.
“These upgrades were designed with a focus on expanding options for every type of fan and advancing points of service throughout the arena. Our goal is to allow every customer to have their own custom experience, tailored to their tastes, in a dynamic atmosphere.”
Innovative technology is a key theme to the upgrades at the Wells Fargo Center, with its impressive 4K video board, which will have the ability to expand, set to be installed in the autumn of 2019. In addition to this, more than 15,000ft² of LED video technology throughout the concourses on every level, along with menu boards, game action screens and rotating signage, will be integrated to react instantly to action on the ice or court.
All works in this next wave of renovations are expected to be complete by the autumn of 2019.