University of Arkansas North End Zone: Facts and figures of new US$160m expansion


The US$160m redevelopment project, led by architect firm Populous, offers fans of Razorback football a brand-new look with a new main entrance. On the inside there will be new suites and seating circulation spread across six building levels; offices; stadium technologies; the stadium’s first 360° concourse and roof top deck, which form part of the 280,347ft² renovation.

The new North End Zone will feature 40 new suites, 68 loge boxes and 2,200 club seats. Of those new suites it will feature the first operable wall in college football where all 40 can be combined into one large suite or any number in between.

Claiming another college football stadium first is its convex videoboard, which it the first of its kind and spans 6,300ft².

Not only providing a greater matchday experience, the investment will also enable the venue to be used throughout the year with the opportunity for its clubs and lounges to hold events to generate extra revenue streams – a growing evolution among collegiate football end zones.

Here are more quick facts and figures on the new North End Zone.

Total cost:



September 1, 2018



General contractor:

CDI / Hunt

MPE engineer:

Henderson Engineers

Audio visual:


Seating capacity:

Exterior Lower Bowl: 1,150 seats

Exterior Upper Bowl: 1,050 seats

Loge Seating: 256 seats

Suite Seating: 435 seats

Clubs and lounges:

Touchdown Club: 10,300ft² field-level club which the team

walks through to the field and to which the entire first-level bowl has access

64 Club:

4,300ft² of space connected to the victory suites

featuring an operable glass wall on the field side

A Club:

2,090ft² club for former letter winners, student-

athletes and Razorback Athletics personnel

SEC Club:

10,400ft² two-story club featuring a private

outdoor lounge and dining area on the main concourse

Roof deck:

23,000ft² rooftop deck with dedicated

concessions and restrooms to offer unrivaled views of the

on-field action below.

Building height:

157ft from field level to top of north scoreboard


Targeting LEED certification

Pic credit: Populous

Septeber 6, 2018

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James has been Editor of Stadia since 2018 having worked at print and digital magazines and websites around the world covering everything from lifestyle to sport, technology, motoring, and more. He also edits Electric & Hybrid Vehicle Technology International.

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