Design, architecture, engineering and planing firm HOK is entering a multi-year partnership with the United Soccer League (USL) in the USA to lead a stadium development, design and standards initiative to help house all USL clubs in soccer-specific stadiums across North America by the end of the decade.
As the league’s official stadium design partner, HOK will apply its venue design expertise to guide soccer-specific stadium development for expansion clubs and the renovation of current USL stadiums to increase capacities and amenities. HOK will also consult with the league and its clubs on maximizing venue revenue, developing ancillary programming and creating operational efficiencies.
“The partnership with HOK provides the league and its clubs a tremendous partner with extensive stadium design and development experience at the highest level,” said USL president Jake Edwards.
“A critical part of our strategic growth plan is to have all USL clubs as owners or primary tenants of soccer-specific stadiums by 2020. Not only will these new and upgraded stadia add value to the league and each club ownership group, they will establish a permanent base for the clubs within their local communities. These venues will serve as cultural hubs and bring fans together in support of the clubs while offering state-of-the-art amenities and an unparalleled game-day experience.”
“This partnership reflects the USL’s commitment to expanding the soccer community across the country and providing fans a high-quality event experience that captures the energy and excitement of the game,” said Brad Schrock, director of HOK’s sports, recreation and entertainment practice.
“We are passionate about soccer and excited to be a partner to the USL as the league continues to grow. This initiative will provide the framework to ensure that venues are successful for the team, the players, the fans and their communities.”
May 15, 2015