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Catering & Concessions

Chelsea FC welcomes Legends/ASM Global as new catering partner

Saul WordsworthBy Saul Wordsworth31st July 20252 Mins Read
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Chelsea FC has announced that Legends/ASM Global, a leading live events company with a wealth of food and beverage experience, is the club’s new official catering service provider at Stamford Bridge and Kingsmeadow.
This partnership, beginning at the start of the 2025/26 season, will also bring a fresh approach to hospitality catering at Stamford Bridge with Legends/ASM Global supporting the club to deliver the best premium experience in Club Chelsea’s suites and lounges.
“As a club, we are committed to excellence in everything we do,” said Bonnie Rolfe, Venue Director at Chelsea FC said. “We want to ensure the match-day experience for our fans at Stamford Bridge and Kingsmeadow meets that ambition with a world-class food and beverage offering. We are looking forward to working with Legends/ASM Global to deliver on this and ensure Chelsea’s stadium catering is second to none.”

“We are delighted to partner with Chelsea FC and bring our expertise and passion to the club,” added Chris Bray, Legends/ASM global president, Europe. “In this new and exciting partnership, we are going to bring a fully open and transparent approach to the commercial relationship. The synergies that we can leverage from our newly combined Legends and ASM Global teams means that we are well aligned with the team at Chelsea FC whose vision and expectations for innovation and elevation in this space matches ours.”

Chelsea FC also thanked Levy for their partnership and contribution in delivering an excellent service over the last two decades.
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Saul Wordsworth

Saul is editor of Stadia Magazine and presenter of The Stadia Podcast. He has two decades experience in commercial magazines, and is a published novelist and hit podcaster. An avid sports fan all his life, but for injury Saul claims he would almost certainly have received international honours at rugby, cricket and football.

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