While fan experiences at live events continue to evolve due to the ongoing effects of COVID-19, Visa and the National Football League (NFL) finalized plans for safer and more secure payments via a cash-free future for the Super Bowl.
Visa, the Official Payment Services Technology Partner of the NFL, will now enable seamless, safe and secure digital payments at the big game this season and beyond.
Super Bowl LV, which will be held at Raymond James Stadium in Tampa Bay, Florida, will offer 100 percent digital payment acceptance for fans throughout the stadium on game day, including parking, concessions, retail, mobile ordering, and more.
For fans who require assistance, ATMs that exchange cash and dispense Visa-branded pre-paid cards up to $500 will be available.
“Visa is one of our key partners in helping us imagine how our fans will experience the NFL in years to come,” said Renie Anderson, Executive Vice President of Partnerships & Chief Revenue Officer for the NFL. “We’re excited to announce that for our biggest event, the future is here and we thank Visa for the innovative approach to enable a more secure way to pay at Super Bowl LV. This move will not only make the game more enjoyable and efficient for our fans, but most importantly, safer for all involved.”
“Long before the pandemic sparked demand for safe, touchless experiences, Visa has been at the forefront of in-stadium digital payment innovation. Teaming up with the NFL to now make payments completely digital at the Super Bowl not only achieves a primary goal of our partnership, but is transformative for the future of sporting events,” said Mary Ann Reilly, Senior Vice President, Head of North America Marketing, Visa.
In recent years, Visa assisted six stadia in upgrading their point of sale infrastructure to accept contactless payments. More than 20 stadia in the US are moving to a cash-free model or plan to do so in the near term, including Visa partners the San Francisco 49ers and Baltimore Ravens. With over 75 percent of consumers surveyed stating they have changed how they pay in order to reduce contact since the pandemic, minimizing touchpoints in-stadium will make fans feel safer and provide a better purchase experience overall.
“While working on re-opening plans, one area Visa urges venue operators to no longer discount is their digital commerce infrastructure. Improving efficiencies, maximizing return and ultimately providing a more touchless environment for fans are just a few benefits of digital payments Visa has uncovered and best of all, digital payment execution does not have to be a daunting task,” continued Reilly. “Our new step by step guide is designed to provide even the digital novice the right tools to start their digital journey and prepare their venues to be ready to welcome fans back. “