Everton FC announces new ticketing partner


English Premier League soccer team Everton Football Club has announced it is introducing new ticketing technologies to provide fans with enhanced experiences such as 3D seat mapping and mobile ticketing.

Becoming the first EPL side to partner with global SaaS ticketing and audience management provider SecuTix, all of Everton’s hospitality sales for league and cup games at Goodison Park will be handled by the company.

In addition, the new partnership will provide Everton with solutions to simplify the purchasing process for fans and help future-proof the club’s systems with the introduction of third-party suppliers. Apple Wallet has been made available for the first time at the stadium, plus online seat preview prior to purchase has been introduced by integrating Pacifa technology on the SecuTix platform.

“It’s refreshing to work with a ticketing system that can integrate with our existing platforms such as our website and CRM. But what really makes a difference is the flexibility of SecuTix to link with new providers who can improve our fan experience,” said Matt Kendall, head of ticketing, Everton Football Club

“For example, we have now enhanced our third-party finance facility to allow Season Ticket holders to digitally sign their credit agreements, as well as offering the ability for fans to pay for their season tickets over two or three months. With more functionality to be released in due course, I’m confident that the switch to SecuTix will allow Everton to really raise the bar for ticketing in the Premier League.”

March 28, 2018

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James has been Editor of Stadia since 2018 having worked at print and digital magazines and websites around the world covering everything from lifestyle to sport, technology, motoring, and more. He also edits Electric & Hybrid Vehicle Technology International.

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