Basketball organisation the Miami Heat of the National Basketball Association has recently announced a long-term partnership with IT management and security software firm Kaseya. This Effective immediately, the arena will be known as the ‘Kaseya Center’.
Following the financial collapse of cryptocurrency exchange and hedge fund FTX, the Miami Heat sought to find an immediate replacement partner in order to rebrand its home court.
“The collapse of our previous partner caught everyone by surprise but, in conjunction with Miami-Dade County, we worked efficiently and incredibly quickly to fill our naming rights vacancy with Kaseya—a local, dynamic and growing company creating job opportunities for South Floridians,” said Eric Woolworth, president of business operations at the Heat.
Wollosworth added, “Kaseya is a perfect fit and we are incredibly proud to join forces with them. We are also gratified to play our part in keeping the County’s ‘Peace and Prosperity Plan’ in place,” crediting Mayor Daniella Levine Cava, Chief Operations Officer Jimmy Morales, the County Attorney’s Office, Commissioner Keon Hardemon and the Board of County Commissioners.
Kaseya CEO Fred Voccola. “Miami is our home, and having Kaseya showcased globally as synonymous with Miami is something we’re very proud of, and will provide significant value to our customers, employees, and the community. The Miami HEAT are widely recognized as a championship-level organization that has attained the highest levels of success, both on the court and in the community. As Kaseya has grown into the global leader in IT and security management software, we’re honored to partner with an iconic franchise that mirrors our own passion to achieve great things.”
“We are proud to close this deal with a locally based company for the first time in the history of the Arena,” said Miami-Dade County Mayor Daniella Levine Cava. “Since Kaseya relocated its headquarters to Miami, it has demonstrated a real commitment to invest in our economy and our local talent by opening the door to the jobs of the future. This deal will not only allow us to continue investing in critical crime prevention programs, it will also strengthen our brand as a global, diverse and future-ready community.”
In addition to its naming rights, Kaseya will be afforded prominent in-arena signage, hospitality, gameday features, digital content, and community engagements.
Kaseya is currently the presenting sponsor of the Miami Heat’s Bounce Back from Cancer initiative, which has raised US$6.4m since 2019 for cancer research.
