Major League Soccer’s LAFC and San Jose Earthquakes are the latest clubs to announce they are turning to biometric technology to make entry into their stadia faster for fans.
Visitors to the Banc of California and Avaya Stadium will have the opportunity to avoid long security queues by simply scanning their fingerprint via the biometric identity membership platform Clear.
Digital kiosks located at stadium entry gates are equipped with fingerprint and iris scanners to allow fans who have enrolled their information to the free service to quickly pass through security without needing their ticket to be physically checked.
The company has also claimed that it is developing the technology for fans to use their fingerprints to purchase food and beverages and merchandise.
Clear is expanding into biometric security solutions for sports stadia following its roll-out in airports for expedited security screening processes. It now has its technology at 13 US sports teams throughout the MLS, MLB and NBA.
“We’re thrilled to expand further into soccer, and work hand-in-hand with these two innovative professional sports teams to provide fans the most enjoyable, hassle-free game day experience possible,” said Lauren Stangel, vice-president of sports and entertainment at Clear.
“Teams and fans are very excited about the new ways we’ll be expanding the platform to improve the fan experience, including biometric concessions and ticketing. There’s a lot more to come.”
Other sports stadia to use Clear’s biometric solution include: SunTrust Park in Atlanta, Georgia; Coors Field in Denver, Colorado; Yankee Stadium and Citi Field in New York, Safeco Field in Seattle, Washington; Marlins Park and AmericanAirlines Arena in Miami, Florida; AT&T Park in San Francisco and Oakland-Alameda Coliseum, California; and Comerica Park in Detroit, Michigan.
June 13, 2018