Dubai’s largest multipurpose indoor arena, which is set to open in June this year, has signed a 10-year naming rights deal with Coca-Cola.
The 17,000-seat Coca-Cola Arena, located at City Walk, will host sporting events, entertainment and exhibitions. It features a retractable seating system to adapt to events, a rolling modular stage, and state-of-the-art sound engineering.
The entire façade of the Coca-Cola Arena is equipped with an LED strip light system that illuminates the surrounding City Walk neighborhood at night and changes color depending on the action inside.
“This naming-rights agreement is hugely beneficial for Dubai and Coca-Cola, which are both internationally recognized brands in their own rights. We are excited to grow our partnership over the next decade and further establish Dubai as a major destination for world music tours, sporting competitions, family shows and corporate events,” said Guy Ngata, AEG Ogden’s chief executive of the Coca-Cola Arena.
“In addition to major branding and exclusive beverage sales at the arena, the strategic partnership also means the new Coca-Cola Arena will be able to tap into Coca-Cola’s vast network of expertise in the worlds of business and entertainment.”