Dubai Arena renamed Coca-Cola Arena

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Dubai’s largest multipurpose indoor arena, which is set to open in June this year, has signed a 10-year naming rights deal with Coca-Cola.

The 17,000-seat Coca-Cola Arena, located at City Walk, will host sporting events, entertainment and exhibitions. It features a retractable seating system to adapt to events, a rolling modular stage, and state-of-the-art sound engineering.

The entire façade of the Coca-Cola Arena is equipped with an LED strip light system that illuminates the surrounding City Walk neighborhood at night and changes color depending on the action inside.

“This naming-rights agreement is hugely beneficial for Dubai and Coca-Cola, which are both internationally recognized brands in their own rights. We are excited to grow our partnership over the next decade and further establish Dubai as a major destination for world music tours, sporting competitions, family shows and corporate events,” said Guy Ngata, AEG Ogden’s chief executive of the Coca-Cola Arena.

“In addition to major branding and exclusive beverage sales at the arena, the strategic partnership also means the new Coca-Cola Arena will be able to tap into Coca-Cola’s vast network of expertise in the worlds of business and entertainment.”

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As editor of four magazines at UKi Media & Events James brings over a decade of writing about, and obsessing over, technology and cars to Automotive Interiors World, Stadia, Winter Sports Technology International and Auditoria. Responsible for commissioning, writing and editing each issue he’s covered the best (and worst) from around the industry on a continual search to feature the latest innovation or talking point on the next cover.

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