The Atlanta Falcons has announced that its new stadium, which is due to open in 2017 and also stage Major League Soccer matches, will feature a first-of-its-kind circular LED video display.
Developed by Daktronics, the halo-style board will total approximately 63,800ft2 and will be more than five stories high and three times as large as the current largest single display board in the NFL. It will be built into the new Atlanta stadium’s retractable roof structure, positioned above the center of the field and measure approximately 58ft high by 1,100ft in circumference.
According to the NFL team, the halo board will provide all modern LED video capabilities including full HD video and instant replay. It will also be divided into multiple sections to highlight video, scoring and statistics, graphics and animations, and other game information.
Speaking exclusively to Stadia, Mike Gomes, senior vice president, fan experience, at AMB Sports & Entertainment Group, said: “The new Atlanta stadium will be fantastic for fans in so many ways, one of the most visible being the first-of-its-kind 360-degree HD video halo board.
“The size, position, and design of the halo board will give us a unique platform to fully immerse fans in the event day experience, and the content we’ll be able to create and showcase – live and recorded video, animations, graphics, and statistics – will complement and enhance the action on the field, court, or stage below. We’re excited to program for this truly innovative medium.”
In addition to the halo board, Daktronics will be installing LED boards that total over 20,000 additional square feet. This includes multiple ribbon boards around the stadium as well as the field level display for Major League Soccer games.
Daktronics will also include its Show Control System production solution with the halo board installation, which provides a combination of display control software, video processing, data integration and playback hardware.