Adelaide Oval redevelopment plays vital role in city’s resurgence

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Image: Michael Coghlan

Two years on from the completion of a A$535m redevelopment at the Adelaide Oval, the South Australian venue is being hailed as the driving force behind the state capital’s revitalization.

Last weekend the four-millionth visitor strolled through the gates since the revamp was completed in 2014. But the oval’s pull on non-event days, through guided tours and museum visits, has also boosted its appeal to tourists.

In April, the ground will launch its first adventure tourism experience – a roof climb allowing harnessed participants to venture along a walkway atop the western and southern grandstands to take in aerial views of the ground and the Greater Adelaide area.

Of the four million visitors since March 2014, slightly more than half were for Australian Rules Football matches, while about 1.1 million came to watch cricket – the World Cup match between India and Pakistan in February 2015 was among the most-watched matches ever, with a global television audience of more than a billion people.

The rest were made up of people attending soccer matches, concerts and other events.

The stadium upgrade and the footbridge over the River Torrens linking it directly to the city were among the first projects completed in the Adelaide Riverbank Precinct project. The Riverbank revamp includes upgrades and extensions to the Adelaide Festival Centre, Convention Centre, Adelaide Casino and the establishment of Adelaide BioMed City, a world-class health precinct.

April 07, 2016

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