The Atlanta Braves have announced that the mixed-use development adjacent to SunTrust Park, the team’s new home, will be named The Battery Atlanta. In addition to revealing the development’s title, the Braves announced the first wave of restaurants that will be featured: Antico Pizza, Cru Food and Wine Bar, Tomahawk Taproom featuring Fox Bros., Bar-B-Q, Superica and a steak house concept with chef Linton Hopkins.
“We believe that The Battery Atlanta will be the pre-eminent sports, lifestyle and entertainment destination in America,” said Terry McGuirk, chairman and CEO of the Braves. “This development will bring an energy to the area that will provide our guests with top-notch shopping, dining and living options.”
The Battery Atlanta’s name pays respect to the sport of baseball and the new park that will anchor the area, while harkening to urban lifestyle destinations throughout the country. The term ‘battery’ was first used by baseball writer Henry Chadwick, who described it as the firepower of a team’s pitching staff, similar to that of artillery. Later, the term evolved to refer to the combined effectiveness of a pitcher and catcher. The name evokes the promise of a new lifestyle destination full of vigor and energy.
“The Battery Atlanta will become one of those places in Atlanta that has its own heartbeat and vibe,” says Derek Schiller, Braves executive vice president of sales and marketing. “Adding the talent of people like Ford Fry, Linton Hopkins and Giovanni DiPalma as well as Fox Bros. and Cru Food and Wine Bar to the list of partners we’ve already brought to this project will help us create a place that is distinct to this market.”
October 16, 2015