Daktronics brings light to Gillette Stadium lettering


Gillette Stadium, home of the NFL’s New England Patriots, in Foxborough, Massachusetts, is showcasing its new freeform LED elements from Daktronics, which covers the Gillette lettering above the video displays at each end of the field. These two displays together create one of the largest freeform LED installations in a sports setting to use the puck-shaped technology.

The freeform LED elements that form the displays feature 35mm line spacing to cover the Gillette logo, a space measuring 20ft high by 50ft wide. According to Daktronics, these puck-shaped elements feature a compact design that is used to bring lighting capabilities to a large, architectural logo that will integrate seamlessly with other LED displays throughout the venue. Furthermore, this script identification display is a “unique feature that will attract the attention of fans at every event and allows for more ambient effects and stadium branding opportunities”.

In addition to the freeform elements, Daktronics has installed two additional SMD (Surface-Mount Device) video displays along Route 1 near Gillette Stadium. The Bookings, South Dakota-headquartered company says the SMD, or 3-in-1 LED package, allows for tighter pixel spacing to provide a high resolution outdoor display option for clear vibrant imagery combined with wide angle viewing. Each of these displays will measure 15ft high by 10ft wide and each will feature 10mm line spacing to provide additional event information and announcements.

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