Eleven Sports Media unveils Stoke City as latest Premier League acquisition


Eleven Sports Media completed the installation of StadiumTV and StatZone at Premier League club Stoke City in time for the team’s final game of the season at home to West Ham United.

This year Eleven has installed its platforms at a total of 20 different sports venues since the soccer season began back in August 2015.

Eleven’s installation at The Britannia Stadium has seen a total of 57 brand new 50in LED screens installed within the concourse and hospitality areas at Stoke City, 43 of which will feature Eleven’s StadiumTV fan engagement channel. A further 14 showcase Eleven’s innovative StatZone channel.

Stoke is the latest Premier League club to be added to the Eleven Sports Media stable, with high-profile acquisitions already established at Premier League champions Leicester City (Crowd Facing LED digiBOARD); Newcastle United (StadiumTV); Norwich City (StadiumTV); Swansea City (StadiumTV, StatZone and Crowd Facing LED digiBOARD); West Bromwich Albion (Crowd Facing digiBOARD); and West Ham United (StadiumTV).

Manchester-based Eleven has also seen its StatZone channels adopted by The Jockey Club at the Haydock Park and Sandown Park courses. The Jockey Club project was shortlisted at The Sports Technology Awards in the category of Best Technology for Use by a Venue, Stadium, Club or Franchise, marking the third time in two years that Eleven has been among the finalists.StatZone is also a permanent fixture in rugby union, with European champions Saracens introducing the platform alongside StadiumTV to the club’s offering at Allianz Park. The Saracens installation is part of wider Business Club package that Eleven Sports Media offers in partnership with the club, with wider digital marketing opportunities and networking events offered to all involved.

Eleven has also introduced the Business Club concept successfully at Middlesborough FC, Cardiff City, Bolton Wanderers and Rotherham United.

“The installation at Stoke City has capped off what has been a really busy year for everyone concerned with Eleven Sports Media,” says Eleven’s head of partnerships, Sharon Smith. “With 20 installations at clubs and venues across the UK, we have worked around the clock to ensure that our partners received the highest level of service.

“Eleven is now working across 65 different projects in UK sport, and is quite rightfully recognized as the market leader in providing digital content platforms to sports stadia and venues. We look forward to building relationships with many more clubs through 2016 and beyond.”

May 19, 2016

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