First halo display engineered by Daktronics for Mercedes-Benz Stadium

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The largest LED video display in all of sports has been designed and engineered, and is now being manufactured and installed, by Daktronics for the Mercedes-Benz Stadium, home of the Atlanta Falcons and Atlanta United FC.

The first-of-its-kind, 360° halo display, part of of more than 82,500ft² of LED, is a groundbreaking engineering innovation to be installed above the field as part of the stadium’s unique retractable roof structure.

A large, first-of-its-kind mega column LED display is also being installed in the stadium and stretches 101ft from the first concourse level to the roof. Altogether, Daktronics will install more than 82,500ft2 of video displays at Mercedes-Benz Stadium.

“Daktronics is in a league of their own,” said Rich McKay, president of AMB Sports and Entertainment. “We selected to work with them because of their dependability known throughout the industry as well as the creativity they bring in crafting something that has never been done.”

The massive halo display measures 58ft high by 1,075ft in circumference – large enough for a helicopter to fly through – for a total of 61,900ft2 of display space. It will be more than five stories high and nearly three times larger than the current largest display in professional football.

“We’re proud to provide Mercedes-Benz Stadium with this unique, visionary halo display,” said Daktronics CEO Reece Kurtenbach. “The project is a test of engineering and architecture coordination that showcases our company’s depth and capabilities.

“Increasingly, there is a desire to move beyond common rectangle shapes and Daktronics has been at the forefront of the creative use of LEDs. We are equipped to be a valuable partner with our customers for complete solutions, no matter what their aspirations may be for their venue, their display systems and overall experience for their fans.”

The mega column is a four-sided display covering a building support structure with usable video space to entertain fans. At a total of 6,700ft2, approximately 101ft high by 71ft around, the mega column has more square footage than the main video displays at 19 professional football venues and 24 major league venues for baseball.

These displays will provide all of today’s modern LED video capabilities using 15HD pixel layouts to provide full HD video and instant replays. They can also use variable content zoning for multiple windows to show any combination of video, statistics, graphics and animations, sponsor messages, and other game information.

In addition to the halo and mega column displays, Daktronics will install 12 other LED displays throughout the facility including fascia and auxiliary displays. Three displays will feature Ultra-High Definition (UHD) LED technology with pixels spaced 2.5mm apart to bring fans into the action with up close live video and replays in two club areas at the stadium. Field-level perimeter displays are also included as part of the project to surround the pitch during Atlanta United FC events.

November 3, 2016

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