Reading FC announces official display partner


Reading Football Club has announced a new official Visual Technology Partner to provide signage, interactive screens and video walls throughout the club’s training complex at Bearwood Park.

Vestel Visual Solutions has deployed its screens throughout the complex to support a number of activities, ranging from tactical analysis to providing players with fitness and nutritional advice.

The new Bearwood Park facility is home to Reading FC’s men’s and women’s first teams, young professionals (Under-23s and Under-18s) and Academy players from ages 8 to 18. It also houses the coaching staff and management team, alongside a significant proportion of the club’s administrative staff.

Reading FC has now equipped the facility with Vestel’s screens to digitally enhance areas such as the yoga room and first team gym, the media room – which includes an interactive screen that uses touch screen technology to support both interviews and analysis – the Academy and the women’s Academy, the manager’s office, the parents’ room, reception areas, the medical room and multiple classrooms. These solutions will support the education, training, rehabilitation and performance of the club’s players, as well as its corporate activities.

“Our commitment to the elite performance of our players meant we outgrew our old training facility, Hogwood Park, and as a result we’ve spent a number of years designing and building Bearwood Park,” said Tim Kilpatrick, head of sales and partnerships at Reading Football Club. “Vestel’s solutions will play an integral role in the daily training programs followed by our first team, women’s team and the next generation of Reading players, whilst also supporting the club’s corporate ambitions.”

In addition, digital signage and interactive screens can be used for analyzing player performance and the strategy of upcoming opponents, as well as to display medical and training information, providing insight for Academy players’ parents, or to support the executive team with presentations and meetings. Video walls can also be used for various educational or performance content and to boost morale with inspirational messaging.

“AV solutions are an extremely effective tool to help football clubs achieve their core objectives – whether in terms of training, marketing, corporate activity or purely for entertainment value,” said David Flintoft, sales and marketing director, Vestel Visual Solutions.

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James has been Editor of Stadia since 2018 having worked at print and digital magazines and websites around the world covering everything from lifestyle to sport, technology, motoring, and more. He also edits Electric & Hybrid Vehicle Technology International.

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