Wycombe Wanderers unveil digital transformation plans for Adams Park


Wycombe Wanderers Football Club has announced plans to transform Adams Park after appointing stadium technology provider, Clearglow Sport, to install a giant new LED screen and digital perimeter system.

The new 42m2 LED screen will provide a huge platform through which the club will be able to inform and entertain fans on a much larger scale than the previous screen it replaces. The high-resolution perimeter system will create a powerful channel through which to activate brand partnerships and drive revenue.

Clearglow Sport will work closely with Wycombe Wanderers to create the new fan engagement platform, which is also able to deliver live match content, be able to keep fans up to date with match stats, team line ups, social media content and much more.

The new perimeter system will also enhance the stadium, offering a platform for the club’s commercial partners to reach fans and the wider TV viewing audience. The system, which will span three sides of the pitch, will measure 900mm high, making it one of the largest in the EFL.

Clearglow Sport will install the technology at Adams Park in collaboration with LED manufacturers, Unilumin, whose pitchside perimeter LED system will also be installed at Manchester City’s Etihad Stadium this season.

Speaking of the development, Wycombe Wanderers’ chief commercial officer, Neil Peters, commented:

“We can’t wait to welcome fans back into Adams Park, and we’re excited to be able to enhance the matchday experience for our incredible supporters. We’ve invested in new technology throughout the stadium, with the aim of bringing fans closer to the action and offer a strong platform for our commercial partners.”

The screen and perimeter system will be installed by Clearglow Sport over the summer, ready for the planned return of fans to Adams Park at the start of the 2021/22 season.

Clearglow Sport director, Kristian Ball, added:

“We are incredibly excited to be working with Wycombe Wanderers, who have demonstrated huge ambition throughout the planning of this project. By combining a giant stadium LED screen with our high impact perimeter technology, Wycombe Wanderers will be able to create an incredibly powerful platform for fans and sponsors.”

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James has been Editor of Stadia since 2018 having worked at print and digital magazines and websites around the world covering everything from lifestyle to sport, technology, motoring, and more. He also edits Electric & Hybrid Vehicle Technology International.

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