Liverpool FC invests in new ticket technology


As of next season, English Premier League soccer side Liverpool FC will be giving its ticketing system a technology transformation to enhance the way fans purchase tickets and access the stadium.

As part of the club’s ongoing commitment to constantly improve how fans can buy and use tickets, LFC has partnered with leading mobile-focused ticketing platform, SeatGeek, to improve the performance of its ticketing website and make for a smoother fan experience during peak sale times.

During the club’s future members’ sales, the new platform will offer supporters a more efficient and simplified buying experience when applying for the matches they’d like to attend.

It also boasts a more dynamic queuing system to manage traffic volumes during busy periods and will give fans more clarity on where they are in the buying process through live updates and improved communication.

Focused on improving the mobile fan experience, the platform not only allows supporters to purchase through their mobile devices but will also support mobile access at the turnstiles for match e-tickets for fans wishing to move away from physical paper tickets.

Phil Dutton, vice president, Ticketing & Hospitality, Liverpool FC, said: “After listening to fan feedback and following extensive discussions with supporters at our fans forums, we have been making various changes behind the scenes to the way we run our members’ ticket sales and the technology we use when welcoming supporters to Anfield.

“We understand how important it is for fans to get the opportunity to purchase tickets for matchdays and we’re committed to constantly improving our ticket buying service and overcoming any issues still remaining. When considering the ticketing platform, our goal was to work with a partner that could provide world-class, innovative technology, the SeatGeek platform will help make the ticket buying journey clearer and more efficient with better functionality. Our supporters will have an improved experience from purchasing the ticket initially right the way through to accessing the stadium, all with the goal of improving ticket availability.”

SeatGeek is a provider for nine out of the 20 Premier League clubs including Manchester City, Leicester City, Newcastle United and Brighton & Hove Albion.

The new platform will launch for Season Ticket Renewals ahead of a full rollout for the 2020-21 season campaign.

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James has been Editor of Stadia since 2018 having worked at print and digital magazines and websites around the world covering everything from lifestyle to sport, technology, motoring, and more. He also edits Electric & Hybrid Vehicle Technology International.

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