The Sphere’s fully-programmable exterior has the world’s largest LED screen, a next-generation entertainment medium which features 580,000ft2 of fully-programmable LED lighting.
“The Exosphere is more than a screen or a billboard – it is living architecture,” said Guy Barnett, SVP Brand Strategy and Creative Development.
Living Architecture
The Exosphere consists of approximately 1.2 million LED pucks, spaced eight inches apart. Each puck contains 48 individual LED diodes, with each diode capable of displaying 256 million different colors.
The Exosphere was developed by an interdisciplinary team of creative, production, technology, and software experts at Sphere Studios.
Sphere Studios partnered with Montreal-based SACO Technologies, an industry leader in solid-state LED video lighting and media solutions, to design and manufacture the Exosphere’s unique LED display.
The Studios team also worked with 7thSense, a creative software and technology company specializing in high profile media-based attractions, to deliver programming onto the Exosphere using advanced media server, pixel processing, and show control technologies.
The future of entertainment
The Las Vegas Sphere will continue to display creative activations in coordination with major events in Las Vegas, with more content planned throughout the month.
David Hopkinson, President and Chief Operating Officer of MSG Sports, who oversees global marketing and brand partnerships across Sphere Entertainment and the MSG family of companies, said, “Sphere’s Exosphere is a 360-degree canvas for brand storytelling that will be seen around the world, offering our partners an unparalleled opportunity to become part of the greatest show on Earth.”
