The Feldman Agency (TFA), an entertainment company, representing an exclusive roster of over 300 renowned artists, is teaming up with Tennis Canada to launch Toronto’s newest open-air concert venue – The Bowl at Sobeys Stadium.
Located in North America’s third-largest concert market, The Bowl at Sobeys Stadium is designed to host everything from country ballads and rock shows to comedy acts and cultural showcases.
Founded in 1890, Tennis Canada is a non-profit, national sport association with a mission to lead the growth, development and promotion of tennis in Canada and a vision to be a world-leading tennis nation.
“After nearly 50 years of booking our talent in some of the world’s biggest and best venues, we know what performers and fans want, and The Bowl at Sobeys Stadium has what it takes,” said Jeff Craib, CEO, TFA. “With a comparable concert business to New York, Los Angeles and Chicago, Toronto needed another outdoor concert space for both domestic and international talent. We can’t wait to open our doors in 2024 to welcome some of the world’s leading performers and thousands of their fans.”
The Bowl at Sobeys Stadium will accommodate up to 9,000 guests in the heart of the York University campus, with easy access to the province’s largest highways (407, 400, 404, 401), thousands of parking spaces and steps away from the GO Train and TTC subway stations.
It boasts more than 7,700 parking spaces, includes more than 5,000 square feet of retail space for concessions, an onsite bar and lounge, and 20 top-scale executive lounges.
“We’re thrilled to bring a world-class live music and entertainment venue to Toronto,” said Rob Segal, President, TFA. “As a company, we continue to grow and evolve our footprint in the Canadian entertainment business and have big plans for the space. We believe The Bowl at Sobeys Stadium will become a gathering place for music lovers for years to come,” he adds.
Comment from Tennis Canada
“The concert series is an exciting new initiative for Tennis Canada,” said former CEO Michael Downey. “Hosting concerts in our stadium will allow us to experience the best of both worlds, exploring new entertainment streams while staying true to our mission of growing tennis year-round – with our programs continuing to run throughout the year on our indoor and outdoor courts at Sobeys Stadium.”