JustPark is to become the official parking partner of The O2 in London. The new multi-year partnership is the first of its kind between an event operator and parking company in the UK.
The aim is to deliver an industry-leading parking experience for The O2’s 10 million-plus annual visitors, with new solutions designed to enhance both accessibility and flexibility in booking parking at one of the world’s most popular venues.
New research that polled thousands of drivers on their experiences when driving to ticketed events nationwide, revealed that up to 87% of fans can be deterred from driving to occasions such as football matches, theatre performances or gigs. JustPark’s partnership with The O2 aims to ensure visitors to the London destination are not impacted by such concerns, delivering a flagship approach to event parking solutions for the UK. It also represents a major evolution of JustPark’s popular consumer app, expanding its support to venues and landmark event destinations.
The research lays bare just how stressful finding event parking can be for drivers, and underscores the need for reliable and smarter parking options, with 84% saying parking stress has negatively impacted an event experience previously and over half leaving events early due to parking issues.
“Parking for events should be simple and stress-free,” said Anthony Eskinazi, founder and president of JustPark. “Too often though, it’s the most frustrating part of the journey. JustPark’s technology changes that, making parking effortless, so visitors can focus on having a good time when they arrive.”
The collaboration reflects The O2’s commitment to ensuring every visitor has the best possible experience from the moment they arrive at the venue. JustPark will be introducing a range of new easy-to-use parking solutions for all The O2’s visitors, including daily and event specific reservable options and on-arrival, cashless parking. The O2 will benefit from JustPark technology and insights, helping them to make best use of their parking spaces in real time.
“Parking and transport are essential parts of the visitor experience at The O2, and we are always looking for ways to improve accessibility and convenience for all our guests,” said Nathan Kosky, vice-president Europe, global partnerships at AEG. “In partnering with JustPark and making full use of their customer-first technology, we are able to understand so much more about our visitors and integrate a range of different parking solutions that will make it easier than ever for attendees to drive, park and enjoy their visit.”
In addition to improving the visitor journey, the partnership will elevate JustPark’s brand presence at The O2, reinforcing its role as a key supporter of the UK events industry.
