American Airlines Center to renew partnership with Daktronics for new displays

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Daktronics has announced that it will continue its partnership with American Airlines Center by designing, manufacturing and installing two new marquee LED displays in the Dallas, Texas, venue. Both displays are scheduled to be installed later this summer to be ready to entertain fans during the Dallas Mavericks and Dallas Stars 2016-17 seasons and other special events held at the venue.

“We are pleased to extend our partnership with Daktronics to upgrade the American Airlines Center video marquee,” said Dave Brown, executive vice president and general manager of American Airlines Center.

“The new LED technology elevates our marquee to the next level and heightens our branding opportunities to the 280,000 people that drive by the Center weekly.”

The new displays will measure approximately 24ft high by 20ft wide and feature a 15HD pixel layout. These displays provide excellent image clarity and contrast with wide angle visibility while also incorporating industry-leading environmental protection.

They will promote current and upcoming events as well as highlighting sponsors associated with the venue or specific events. The displays will also feature the highest brightness capability offered by Daktronics to combat the direct sunlight that will affect the displays. 

“We are very excited and honored that Daktronics has been selected again to update the I-35 marquee display at the American Airlines Center,” said Dan Fjeldheim, Daktronics sales representative. “Daktronics’ high brightness LED product will allow for great viewing of the displays throughout the day.”

July 28, 2016

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