Cardiff City Football Club powers its stadium superstore with the latest Aures EPoS terminals

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Cardiff City Football Club has revealed details of the new touchscreen EPoS terminals it has invested in to run its integrated, sports-specific retail EPoS system. Now successfully running for some months in the EFL Championship club’s stadium superstore and sales booths around the ground, the selected terminal is Aures’s latest model, the Yunos.

At the beginning of 2016, the club was already running EPoS but found itself with a stock management system that was inadequate for its purposes and a lack of confidence in the accuracy of the reports it generated, and a website which was not linked to store operations.

The superstore sells a wide range of merchandise, replica shirts, gifts and souvenirs. Gifts can also be personalized with the Bluebirds branding. As Clare Scarth, who manages retail operations for the club, explained, “Business in our on-site superstore is fast paced, especially on match days. We needed to move to a higher performing system.”

Some months later, the club upgraded to a fully-integrated PC-based solution from Retail & Sports Systems (RSS), a specialist provider of computer systems for sports clubs. RSS’s go-to partner for hardware is Aures technologies, and its managing director, Richard Waltham, particularly favors the new Yunos terminal, so this unit was proposed to Cardiff City FC.

“We couldn’t be happier with the Yunos,” said Scarth. “They are compact machines so take up minimal space in our till areas. And having staff sign on with fingerprint recognition is fantastic, [and]completely secure.”

Scarth and her team have found the Yunos both reliable and easy to use: “Plus they are quick, which helps us to keep queues down at busy times.” The new touchscreen system makes it simple and fast to look up stock from the onscreen button images. This is ideal for telephone orders or for non-barcoded stock.

“Our in-store technology has been transformed,” Scarth added. “Compared to a year ago when we started our search for new hardware and software, we now have a fully integrated system to drive the superstore and our website. We have full purchase order and stock management system functionality which makes a real difference, and we can rely on the reports that we pull off.”

February 8, 2017

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