Premier League soccer club Everton FC has confirmed a naming rights partnership with USM Holdings which will see the Russian-based group become the club’s first ever training ground partner. The initial five-year deal, commencing in January 2017, will see the team’s Halewood training ground renamed USM Finch Farm.
Aside from the naming and branding of the training ground, USM will also benefit from a set of global marketing rights including presence on media interview backdrops, LED advertising at Goodison Park on matchdays, VIP hospitality, and player access for brands within the group.
Ivan Streshinsky, member of the board of directors of USM Holdings, said, “The naming of Finch Farm, and the extensive package of marketing rights, provides USM and the businesses within our group with unique year-round global media exposure. We’ve done considerable research into what this partnership can deliver for us and we’re very excited about the difference this will make as we continue to build our brands.”
Everton chief executive and director, Robert Elstone, added, “We are really pleased to welcome USM into our commercial portfolio as training ground naming rights partner. I’m sure that the marketing platform this provides USM and its businesses will help them achieve their growth objectives. It is a significant and exciting deal for Everton as we continue to grow our commercial revenues.
“We’ve invested heavily into our training facilities over recent years and this deal means we can continue to provide top class facilities, which we know plays an important role in attracting the best playing talent, from academy right through to first-team.”
January 10, 2017