Stadia Magazine
  • News
    • A-E
      • Architecture & Design
      • Audio Systems
      • Branding, Broadcasting & Naming Rights
      • Broadcasting Infrastructure
      • Catering & Concessions
      • Communications Infrastructure
      • Engineering & Construction
    • F-N
      • Field Lighting
      • Floorings & Protective Coatings
      • IT Systems Integration
      • Naming Rights
      • Natural Turf
      • New Project
    • O-R
      • Off-Pitch Lighting
      • Renovation & Refurbishment
      • Retail & Entertainment Design
      • Roofing Materials & Technologies
    • S-Z
      • Screens & Visual Displays
      • Seating, Luxury Suites & Premium Seats
      • Security, Ticketing & Access Control
      • Sports Surfaces
      • Stadium Sustainability
      • Synthetic Turf
      • Tournament Venue
  • Features
  • Online Magazines
    • March 2025
    • October 2023
    • March 2023
    • October 2022
    • Archive Issues
    • Subscribe Free!
  • Opinion
  • Videos
  • Podcast
  • Webinars
  • Supplier Spotlight
  • Jobs
    • Browse Industry Jobs
    • Post a Job – It’s FREE!
    • Manage Jobs (Employers)
LinkedIn YouTube X (Twitter)
LinkedIn
Subscribe to Magazine Subscribe to Email Newsletter Media Pack
Stadia Magazine
  • News
      • Architecture & Design
      • Audio Systems
      • Branding, Broadcasting & Naming Rights
      • Broadcasting Infrastructure
      • Catering & Concessions
      • Communications Infrastructure
      • Engineering & Construction
      • Field Lighting
      • Floorings & Protective Coatings
      • IT Systems Integration
      • Naming Rights
      • Natural Turf
      • New Project
      • Off-Pitch Lighting
      • Renovation & Refurbishment
      • Retail & Entertainment Design
      • Roofing Materials & Technologies
      • Screens & Visual Displays
      • Seating, Luxury Suites & Premium Seats
      • Security, Ticketing & Access Control
      • Sports Surfaces
      • Stadium Sustainability
      • Synthetic Turf
      • Tournament Venue
  • Features
  • Online Magazines
    1. March 2025
    2. October 2023
    3. March 2023
    4. October 2022
    5. Archive Issues
    6. Subscribe Free!
    Featured
    31st March 2025

    March 2025 issue is out NOW!

    Online Magazines By Saul Wordsworth
    Recent

    March 2025 issue is out NOW!

    31st March 2025

    October 2024 issue is out NOW!

    28th October 2024

    In this Issue – March 2024

    9th April 2024
  • Opinion
  • Videos
  • Podcast
  • Webinars
  • Supplier Spotlight
  • Jobs
    • Browse Industry Jobs
    • Post a Job – It’s FREE!
    • Manage Jobs (Employers)
LinkedIn YouTube
Stadia Magazine

MCG trials technology to improve queue times

Matt RossBy Matt Ross9th August 20172 Mins Read
Share LinkedIn Twitter Facebook Email

The Melbourne Cricket Club has partnered with international tech company WaitTime to trial a new crowd intelligence system at the Melbourne Cricket Ground (MCG) in Victoria.

The MCG is the first venue in the southern hemisphere to work with WaitTime, whose product is being used at major sports stadia in America.

Utilizing artificial intelligence, sensors and advanced algorithms, the technology will track queues and wait times at a selection of food and beverage outlets at the stadium.

This information will be displayed across dedicated screens, providing patrons with transparency over queue times for nearby outlets and ultimately empowering fans to make informed decisions about when and where they go for their food and drinks.

With installation currently underway, the technology is set to be ready for trial during the upcoming AFL Finals Series.

“Queue times are a major challenge for large venues such as the MCG – when you have thousands of people trying to place an order at peak times, you are always going to have some level of delay,” said MCC CEO Stuart Fox.

“This system will not only help to inform MCG patrons about the expected wait time, but also show and direct them to other nearby outlets that they may not have previously considered, and which may result in a quicker service experience.”

The MCG will initially trial the technology on the ground level and basement level in the public areas of the Great Southern Stand and Olympic Stand.

WaitTime CEO Zachary Klima said the organization was thrilled to be partnering with the iconic stadium: “As an incredibly forward-thinking venue, dedicated to creating amazing experiences for their patrons, MCG is the perfect partner for WaitTime as we debut our technology in the southern hemisphere. We’re looking forward to working with Australia’s biggest and most renowned stadium to ensure fans spend less time waiting and more time enjoying the entertainment.”

August 9, 2017

Share. Twitter LinkedIn Facebook Email
Previous ArticleWatch the roof close at Mercedes-Benz Stadium
Next Article Watch work on Estadio Wanda Metropolitano
Matt Ross

Related Posts

Features

FEATURE: How to optimize stadium revenue

7th May 20258 Mins Read
Security, Ticketing & Access Control

NBA playoffs drive demand for cashierless stadium tech

7th May 20252 Mins Read
New Project

University of South Florida revises Tampa campus stadium plan

7th May 20251 Min Read
Latest Posts

FEATURE: How to optimize stadium revenue

7th May 2025

NBA playoffs drive demand for cashierless stadium tech

7th May 2025

University of South Florida revises Tampa campus stadium plan

7th May 2025
Supplier Spotlights
Our Social Channels
  • LinkedIn
Getting in Touch
  • Weekly News Emails
  • Meet the Editors
  • Contact Us
  • Media Pack
Related Topics
  • Auditoria
FREE WEEKLY NEWS EMAIL!

Get the 'best of the week' from this website direct to your inbox every Tuesday


© 2023 Mark Allen Group Ltd | All Rights Reserved
  • Cookie Policy
  • Privacy Policy
  • Terms & Conditions

Type above and press Enter to search. Press Esc to cancel.