Philips Lighting and Atletico Madrid have announced an agreement to supply the lighting of the club’s new stadium in the Spanish capital. Under the agreement, Philips Lighting becomes Atletico Madrid’s official lighting partner for the next four seasons, and the new stadium will be the first in the world to benefit from Philips ArenaExperience.
With the Philips ArenaExperience multipurpose LED stadia lighting system, Atletico Madrid will harness the power of lighting to create a lasting impression for its visitors, both outside and inside the stadium. The system will encompass LED lighting for the pitch, stadium façade and hospitality areas.
“Philips is an ideal partner,” said Miguel Ángel Gil, Atletico Madrid’s CEO. “Its respected corporate profile and position at the forefront of global LED lighting technology guarantees that our fans will be able to enjoy the best lighting experience in our new stadium.”
“We are proud to be able to play a part in the history of Atletico Madrid by lighting the new stadium,” said Josep Martínez, CEO of Philips Lighting Spain and Portugal. The lighting is designed specifically for this new space.
“It brings the stadium to life for fans,” Martínez added. “From the moment they approach it from afar, to when they enter and experience the new ‘Neptuno’ premium hospitality area – right through to vivid illumination of a match on the pitch as well as on TV screens at home.”
Atletico Madrid’s new 67,000-seat stadium will be equipped with the most innovative LED lighting technology from Philips Lighting. The pitch, access areas, facade, roof and the Atletico Madrid Premium and VIP hospitality areas will all be served by digital LED lighting, offering the best light quality and a new level of excitement, thanks to the system’s dynamic nature.
The dynamic lighting makes it possible to project the teams’ colors at each match, giving an extra stimulus to the fans as they enter the stadium. Also, the system can change the lighting color when a goal is scored or to create light shows designed specifically for each occasion.
The new stadium’s spectacular roof will be equipped with Philips VayaFlood LED lighting, which can display more than 16 million colors. Philips VayaFlood, in conjunction with the new façade lighting using dynamic Philips ColorKinetics, will create dazzling lightshows for visitors. Moreover, this dynamic lighting system can interact with the facade lighting or be operated independently.
The new Philips ArenaVision pitch lighting system – with 336 Philips ArenaVision LED floodlights – will illuminate the pitch from the 2017/2018 season onwards. The lighting will guarantee maximum quality for television transmission and meet the latest La Liga, UEFA and FIFA broadcast standards. At the same time, these floodlights can be switched on and off instantaneously or synchronized in light shows, to create a spectacle not only before and after a match, but at half time too.
The Atletico Madrid Premium Neptuno and VIP hospitality areas will be equipped with the most efficient, high-quality LED lighting, which is expected to deliver energy savings of more than 60% compared with conventional technologies. Visitors will feel the quality and warmth in these areas, improving the sporting experience at every single match.
Moreover, equipped with many lighting options, the new stadium will be able to adapt quickly and easily to meet the needs of different types of events from football matches to concerts. This will result in additional revenue and will help Atletico Madrid to increase the average visitor stay at these events.
All of the technological developments in its lighting will ensure that Atletico Madrid’s new home is one of the most innovative, leading-edge stadia in the world, and a new iconic landmark on the Madrid skyline.
October 6, 2016