The Melbourne Cricket Club (MCC) has appointed Playbill as its merchandise and licensing supplier at the Melbourne Cricket Ground (MCG) following a competitive tender process.
The new partnership will see club members and sports fans enjoy an enhanced retail experience and access to a greater range of merchandise when they visit the MCG.
Gavin Corcoran, MCC general manager – commercial operations, says Playbill won the exclusive contract in recognition of its extensive experience with major sports and events and its collaborative approach to stakeholder engagement.
“We welcome the opportunity to work with a new merchandise partner, offering patrons new and exciting ways to capture and celebrate their sporting moments and memories at the MCG.
“This partnership with Playbill builds on our commitment to delivering an enhanced customer experience and increasing fan engagement at the MCG.”
Corcoran also acknowledged the lengthy service provided by the incumbent, TPF, and thanked the company for its valued contribution over the past 10 years.
The MCG is Australia’s largest sporting stadium. Hosting 80-90 days of sporting events on the turf each year including Australian rules football, international and domestic cricket, rugby and soccer, it is visited by more than 3.5 million people each year.
Michael Nebenzahl, managing director of Playbill Group, says the team were delighted to be working with the MCG: “This partnership is a tremendous opportunity to improve the merchandise experience at Australia’s most iconic sporting venue for MCG and AFL club members, supporters and lovers of sport.
“With Playbill’s sports merchandise experience, existing supply arrangements and appetite for innovation, we are ready to take fan and AFL club engagement to the next level at the MCG.”
The new merchandise partnership will officially commence in November 2016.