NFL announces quartet of league games to be held in London stadia


The NFL has announced the four games that will take place in London in 2017. This will be the first time that the league will play four games – half a home schedule of regular-season games – in the UK capital.

The 2017 London games will feature the Baltimore Ravens against the Jacksonville Jaguars and the New Orleans Saints against the Miami Dolphins, both of which will be held at Wembley Stadium. The Minnesota Vikings will face the Cleveland Browns with the Arizona Cardinals taking on the Los Angeles Rams, both of which will be staged at Twickenham Stadium in West London.

At the conclusion of the 2017 season, 26 teams will have played in London since the inception of the London Games Series in 2007. Since that time, the NFL has achieved accelerated growth in the UK. Sunday viewership of NFL games has more than doubled and the Super Bowl audience has increased more than 75%.

This season, the NFL is on pace to reach a record number of unique TV viewers in the UK. The league also has developed new and stronger business partnerships and, according to internal research, has a significant and growing UK fan base.

Participation in amateur American football in the UK has risen by approximately 15% per year since 2007, with the latest figures from Sport England showing that 40,000 people age 14 or older play regularly. American football is now an officially recognized sport in UK universities and schools.

December 14, 2016

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