In the next issue of Stadia, we will be examining the growing trend of building VIP hospitality and premium seating areas in venues, and the impact it has on brand image and fan experience.
Ahead of this feature, last month’s poll question asked if the addition of VIP areas that come at the expense of general seating has a detrimental effect on spectator experience.
At the end of the month, 59% of respondents felt that teams should cater for the ‘real’ fans and offer as much general seating as possible. In contrast, 18% of respondents said that hospitality and VIP areas are key for brands to attract visitors to the stadium and should be seen as a vital revenue-generating asset.
Of those who responded, 9% said they see VIP areas as an indulgence with the potential to dilute brands and harm the atmosphere at the stadium, while 14% said these areas represent an exciting way to diversify stadia and can only help to improve the image of a brand.
February 8, 2018