Behind the scenes of Mercedes-Benz Stadium’s new F&B initiative

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The Atlanta Falcons transformed its food and beverage offering at Mercedes-Benz Stadium with new ‘fan-first’ pricing on popular items. Here’s how the team managed to achieve it.

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About Author

mm

As editor of four magazines at UKi Media & Events James brings over a decade of writing about, and obsessing over, technology and cars to Automotive Interiors World, Stadia, Winter Sports Technology International and Auditoria. Responsible for commissioning, writing and editing each issue he’s covered the best (and worst) from around the industry on a continual search to feature the latest innovation or talking point on the next cover.

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