Behind the scenes of Mercedes-Benz Stadium’s new F&B initiative

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The Atlanta Falcons transformed its food and beverage offering at Mercedes-Benz Stadium with new ‘fan-first’ pricing on popular items. Here’s how the team managed to achieve it.

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James has been Editor of Stadia since 2018 having worked at magazines and websites around the world for the past 10 years covering everything from technology to motoring and more. He also edits Electric & Hybrid Vehicle Technology International.

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