ASM Global, a venue management and event strategy company, has announced a £50 million plan beginning this summer to transform the AO Arena in Manchester. This plan is set to dramatically enhance the venue’s premier position for live entertainment experiences even further, through state-the-art infrastructure expansion, and innovative guest features as the iconic arena looks to the future.
AO Arena in Manchester, located in the heart of the city, is one of the busiest indoor arenas in the world. Initially unveiled in 1995, the arena was the first indoor venue in the UK to be built with a layout of 360-degree seating.
Chris Bray, EVP Europe at ASM Global said, “AO Arena is one of the world’s iconic venues and a much-loved part of Manchester’s rich culture and history. It has been delivering world class entertainment experiences for over two decades. As we approach our 30th anniversary, this ambitious endeavor will not only reinforce its position as a leading destination for live entertainment but will extend its market leadership for ‘live’ and fan experiences for the next 30 years, and we’re proud to be further investing into the heart of Manchester.
“The first phase will enhance and increase our standing floor capacity to share this historic arena with even more of our guests and we will also be adding new hospitality lounges and investing in delivering an upgraded concourse experience. Our performers will be immersed in an all-new back of house artists campus, unparalleled anywhere.”
Additional major developments such as brand-new arena entrances welcoming guests to the venue, specially tailored premium experiences, custom designed lounges, and new premium seating will transform the venue to an unparalleled and elevated experience.
AO Arena’s back of house will be dramatically upgraded with a complete overhaul of the backstage experience for artists, production and crew. This includes new artist dressing rooms and production areas, a world-class green room with meet and greet facilities, an overhaul of crew catering, and first-class connectivity and technology.
Jen Mitchell, General Manager at the AO Arena said, “This is a really exciting time for the AO Arena. Not only are we able to welcome guests back after a challenging two years, with a programme packed full of world-class acts and entertainment; now we can reveal the first phase of ASM Global’s plans for the arena’s redevelopment. This will not only elevate the experience for guests and fans, but for everyone who sets foot in the venue, including artists, production, crew and our staff who work so hard to make the magic happen right here in Manchester.”
