Audio specialists Bose have been selected to design and install a brand new audio experience at the iconic Ascot Racecourse.
One of Britain’s most well-known horse racing venues, Ascot Racecourse is home to Royal Ascot and leading flat racing events. The facility will undergo an audio overhaul in 2019 after partnering with Bose Professional, the pro audio division of Bose Corporation, to introduce next-generation audio technology that aims to enhance raceday for visitors.
This is the first appointment of its type in Ascot’s 300-year history, becoming the first manufacturer to be appointed as one of the venues official technology suppliers.
As the appointed integrator for the project, SSE Audio Group has led the process to design and specify an audio system that utilizes the very latest loudspeaker and amplifier technology, developed by Bose. Products were selected based on ability to form a robust system that delivers vocal clarity and consistent, intelligible sound for every listener, across the entire Ascot site.
“Sound is an important facet of the event day experience and having Bose join us as our Official Technology Supplier in this department, will introduce a new level of audio excellence to our venue. Becoming one of the global reference sites for their latest ArenaMatch speakers will not only elevate the audio experience for the hundreds of thousands who visit Ascot every year but also demonstrates our desire and determination to continue to deliver the very best innovation to our customers,” said George Vaughan, head of technology at Ascot Racecourse.
The installation will be completed in phases in order to not disrupt race meetings and events. The first phase is currently underway within the Royal Enclosure where the new system will debut for guests at Royal Ascot, which starts on June 18.