The Association of Luxury Suite Directors (ALSD) has announced a strategic partnership with Soccerex, a London-based organizer of events for the global soccer industry.
Bill Dorsey, chairman and founder of the 1,300 member-strong ALSD, explained, “The ALSD is holding its first international conference in London, where Soccerex is located, this October 10-12. Soccerex is staging a major conference in Miami this November 15-16. We are complementary to each other, and do not compete. We therefore simply decided to partner to market, promote, provide materials and support the conference at Soccerex in November; it in turn will assist the ALSD in reaching its global audience in much the same way.”
Dorsey added, “The sports world is getting smaller. We are seeing major leagues in the USA encroaching upon the rest of the globe. At the same time, soccer is now firmly established in the USA.”
David Wright, Soccerex marketing director, said, “In today’s soccer industry, revenues from VIP, corporate and hospitality services are an important part of a club or federation’s commercial model. Working with ALSD, we will be able to call upon its expertise and unrivalled network in this sector to ensure a better experience for stadium professionals attending Soccerex USA in November in Miami through tailored topics and networking opportunities. In exchange, we are delighted to be supporting ALSD in London, a city with world-class stadiums that are home to some of the best [English] Premier League clubs.”
August 23, 2018
By Tara Craig