Sports Illustrated Tickets and Major League Soccer’s New York Red Bulls have announced that the team’s 25,000-seat stadium will be rebranded as “Sports Illustrated Stadium.”
The 13-year naming rights deal will begin in the 2025 season, and Sports Illustrated Tickets will become the official ticketing partner of the club.
“It’s iconic. The history of these two iconic brands, and for the first time in our 70-year history that Sports Illustrated has had a stadium and what we can do together, we’ve been looking for this opportunity for a long time,” Sports Illustrated Tickets CEO David Lane said in a recent interview with FOX Business.
Lane said the fan experience with the new deal will be unlike any other — fans will get their own Sports Illustrated cover, and “Red” members will get access to Sports Illustrated events around the world.
All events at Sports Illustrated Stadium will be powered by “Box Office,” Sports Illustrated Tickets’ main blockchain event ticketing platform, beginning with the 2026 season, making the venue the first in major sports to use blockchain-based ticketing for all events. The goal is to improve fan interaction by turning event tickets into dynamic digital assets that provide unique benefits, customized material and more, resulting in an event experience that is genuinely next-generation.
Sports Illustrated Tickets launched in 2021 as the exclusive licensed operator of the Sports Illustrated brand in the live events vertical.
The partners will also focus on bringing concerts back to the stadium, rather than sticking to just sports, making it a multipurpose venue.
Image courtesy of StadiumDB.com
