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Branding, Broadcasting & Naming Rights

Inter Miami: Beckham’s Miami MLS team announces name and logo

James BillingtonBy James Billington6th September 20182 Mins Read
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Inter Miami

David Beckham’s goal of getting his Miami Major League Soccer (MLS) franchise up and running has moved a step closer after finally revealing its name and logo – the Club Internacional de Fútbol Miami, or Inter Miami. It has taken eight months to announce, after the franchise was officially awarded entry into the league in January 2018.

A release from the club revealed the name was inspired by the city of Miami, which “welcomes and embraces all cultures and communities”.

The crest carries a black and pink color palette and features two herons, which represent freedom – a nod to the previously rumored Miami Freedom team name as well as the name of its stadium project, dubbed Freedom Park.

Former soccer star Beckham, who is Miami MLS owner and president of football operations, added, “This is such a proud day for myself and for the entire team. It’s an honor to announce the new name and crest to our fans – we are taking another important step in establishing our club and today marks an important moment in the history of Club Internacional de Fútbol Miami.

“Club Internacional de Fútbol Miami is a name that celebrates the incredible energy of one of the most exciting cities in the world – one that is diverse, passionate and ambitious – a city that has welcomed me and so many others, so warmly.

“Our club will be a home for all – no matter where you are from or how you got here. This is just the beginning of our journey as we continue to build towards our first game in 2020.”

September 6, 2018

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James Billington

James has been Editor of Stadia since 2018 having worked at print and digital magazines and websites around the world covering everything from lifestyle to sport, technology, motoring, and more. He also edits Electric & Hybrid Vehicle Technology International.

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