In a bid to make basketball the most popular and technologically-innovative sports communities in the world, its governing body FIBA has partnered with technology solutions provider Atrium Sports to create a ‘Connected Stadium’.
The announcement claims the collaboration will transform the way in which the sport is experienced in arenas, on televisions and mobile devices by creating a technology innovation package that presents a live streaming offering with enhanced visuals.
With new technologies transforming the way sporting content is captured and used, FIBA recognizes the need to innovate and plan the future of basketball, helping national federations and grassroots basketball grow and develop in a digitally connected world.
Charged by FIBA with offering national federations and leagues technology and advice, Atrium Sports is helping remove the barriers by implementing artificial intelligence and machine learning based automated solutions to capture, enhance, produce and distribute live video content.
Thanks to this partnership, National Federations and Leagues will now have access to market leading Keemotion technology to help live stream games, enhance the fan experience with graphic overlays and commentary, attract new audiences, better utilize their content and therefore maximize their value to their members.
“We are very pleased to be entering into this partnership with Atrium Sports. FIBA Connected Stadiums will offer our members access to the technology and expertise to automatically capture and live stream games. This partnership will help us plan, develop and promote basketball into the next decade and guide our National Federations through an increasingly complex technology landscape,” said FIBA secretary general, Andreas Zagklis.