Buffalo Bills announce US$18m upgrades to New Era Field seating

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At the NFL’s annual meeting Buffalo Bills owner Terry Pegula revealed further details of New Era Field renovation project, announcing the National Football League club will be spending US$18m in private funds to upgrade club seating, ribbon displays and fan activations at the stadium.

Upgrades to New Era Field were initially announced in December 2017, and included new concession stands as well as improved furnishings and new bars at the club areas.

At the owners’ meeting Pegula revealed to The Buffalo News the cost of the project and how it would focus on upgrading the seating at the stadium’s three club areas plus install ribbon-board digital signage. It will be the first time club seating has been renovated since they were installed in 1999.

“We’re trying to make our experience for our fans better,” Pegula was quoted in The Buffalo News report. “That’s our thought process on any of these projects. It’s all centered around keeping our fans happy and giving them the best experience they can get.”

The news report also revealed that the Bills are looking to sell the naming rights to its club areas which are currently named after former Buffalo Bills players Jim Kelly, Van Miller and Paul Maguire.

The work is planned to be completed by the start of the 2018 NFL season, which kicks-off on September 6.

Pic credit: Flikr_Idibri

March 28, 2018

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As editor of four magazines at UKi Media & Events James brings over a decade of writing about, and obsessing over, technology and cars to Automotive Interiors World, Stadia, Winter Sports Technology International and Auditoria. Responsible for commissioning, writing and editing each issue he’s covered the best (and worst) from around the industry on a continual search to feature the latest innovation or talking point on the next cover.

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