A first-of-its-kind in-seat ordering technology for food and beverages that doesn’t require a dedicated app has made its debut at BC Place in Vancouver, British Columbia.
Fintech company Ready has provided more than 1,500 seats at BC Place with an innovative technology that enables fans to purchase a drink or food item without leaving their seat during a game, which also helps reduce queue times for other fans.
In-seat ordering isn’t a new technology, however Ready’s offering differs to traditional in-seat ordering as it doesn’t require the download of an app or sign-up to the service, which can often be a barrier for adoption of new technologies. It is the only stadium in North America to have adopted app-fee in-seat ordering.
Fans scan a QR code on the armrest of their seat with their phones, which brings up a menu on their device. They then make their selection and pay, and Ready’s partner Bypass provides the point-of-sale solution.
“Ready’s digital to physical commerce platform is enabling new customer experiences that were not possible before,” said Laurent May, head of Ready.
“Following the success of the initial trial, we are now looking ahead to create further innovation with Bypass and greater value for BC Place and its guests. At the forefront of innovation, BC Place has truly been a leader in their industry, adopting new technology and focusing on new ways to enhance guest experience.”
“Bypass and Ready were able to take a great idea and execute it seamlessly, producing an exceptional in-stadium experience for our guests. We are very excited to offer this industry-leading service at BC Place,” said Milad Sakiani, director of technology for BC Place.