Fleetwood Town transforms training ground into cashless venue


English soccer side Fleetwood Town has transformed its training ground, Poolfoot Farm, into a completely cashless venue, revolutionizing the way in which they operate, and setting a precedent for other clubs across the country.

The £10m state-of-the-art Poolfoot Farm Sports and Leisure Complex in Thornton welcomes over 250,000 customers a year, and following the recent pandemic, they decided they wanted to enhance the customer experience and make it a safer environment for everyone before they reopened.

Payment provider Card Saver has introduced a number of cashless technology products and solutions at the facility to help the club adapt and adjust to the current situation.

In addition to contactless payments up to the value of £45 at reception and at the bar via card and mobile phone, customers can now enjoy full table service in Poolfoot’s restaurant. This allows customers to receive a much more efficient service as it eliminates congestion at the bar, service is speedier and there’s a safer environment within the venue. Visitors will also be able to purchase gift vouchers and set up a pre-paid tab before arrival.

Card Saver has provided handheld tablets designed to be carried by waiting staff at all times, so bills can be produced immediately, printed, and fully itemized for the customer to view at the table, as well as having the ability to process the card payment there and then.

They have installed innovative point of sale technology at reception and in the bar area, and the terminals display customer-facing videos on which Poolfoot can run special offers, Covid-19 updates, news and engaging content for those who opt to pay at the bar.

Poolfoot will also benefit from an advanced cloud-based back office software, Web Back Office (W-BO), which enables real-time sales reporting and stock control. W-BO allows for fast and efficient price and product changes and the ability to view in-depth metrics and analytics, with a full suite of reporting, in addition to the stock control function, giving management a full, clear and accurate picture of exactly what’s going on at all times.

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James has been Editor of Stadia since 2018 having worked at print and digital magazines and websites around the world covering everything from lifestyle to sport, technology, motoring, and more. He also edits Electric & Hybrid Vehicle Technology International.

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