Levy partnership to boost premium beverage options at sporting events


Levy, the sports, leisure and hospitality sector of Compass Group UK and Ireland, has announced an exclusive deal with bars and drinks-led solutions company, Peppermint. The partnership will see premium bar solutions available at sporting and music events taking place at Levy’s venues across the UK.

Founded in 2003, Peppermint has built a reputation for improving the quality and choice of drinks-led solutions at concerts, sports events and music festivals. Peppermint has developed long-standing client relationships with the likes of AEG and Live Nation.

The partnership with Levy aims to bring retail-led bar services at Levy’s venues. From the build process to operational support, the Peppermint team will help Levy to design and deliver more creative and engaging drinks experiences for event attendees across the UK.

Jon Davies managing director of Levy UK said: “Improving the fan experience sits at the very heart of Levy’s essence. Something that underpins this is ensuring we work with only the very best partners – just like Peppermint – who share an unrivaled passion, expertise and experience in what they do.

“As we begin to return to stadia and venues following lockdown, Peppermint will bring further premiumization and choice to Levy events, while ensuring the dynamism and unique experience their team brings is delivered at scale. Peppermint also has unrivaled expertise in designing and executing high-volume bar services at large-scale events which Levy will tap into.”

Adam Hempenstall, Co-Founder and Director at Peppermint, said: “We are extremely excited about the partnership between Levy and Peppermint – it has incredible potential to further heighten the fan experience at sporting and music events around the UK. Peppermint and Levy share a passion for creating amazing experiences alongside a sense of privilege to deliver some of the UK’s greatest events. The Levy team will benefit from our expertise delivering the next generation of bar solutions and our track record of improving customer experience alongside growing spends and efficiencies.

“Levy gives Peppermint access to some of the greatest sporting events and venues in the UK. As the country gradually returns back to the events and venues we love, now is a better time than any to show them what they’ve been missing.”

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James has been Editor of Stadia since 2018 having worked at print and digital magazines and websites around the world covering everything from lifestyle to sport, technology, motoring, and more. He also edits Electric & Hybrid Vehicle Technology International.

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