Stadia readers believe venues should prioritize lower F&B prices over concessions revenue

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Last month’s poll question asked whether, in light of fan appreciation for Mercedes-Benz Stadium’s specifically low concession pricing structure, other major stadia should follow suit and prioritize fan savings over F&B revenues.

It proved to be a fairly one-sided debate for many Stadia readers. An impressive 83% of respondents felt that, given how much some stadia charge for tickets, low-cost food and beverage is essential, even if F&B has to operate at a loss. Just 17% believe that stadia are businesses, and pricing should be structured to make financial sense instead of appeasing fans.

You can read more about the Mercedes-Benz Stadium project – including the low-price F&B offering – in the current issue of Stadia.

You can also read a series of interviews with some of the experts and suppliers who helped bring the stadium project to fruition by visiting Stadia’s Web Exclusive section.

November 1, 2017

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