Club Doncaster has selected Green 4 Solutions to handle its core customer relationship management (CRM) operations and email marketing services.
Club Doncaster in the UK includes Doncaster Rovers FC soccer club, Doncaster Rugby League Club and Club Doncaster Foundation and Sports College. The decision to select Green 4 Solutions’ Go system was based on its functionality, ease of setup and integration capabilities.
“CRM is massively important for Club Doncaster as we look to take our fan engagement and marketing communications to the next level,” said Club Doncaster marketing and communications manager, Ryan Murrant. “The investment from our owners into the CRM allows Club Doncaster Foundation and Sports College, Doncaster Rugby League Club and Doncaster Rovers Football Club to reach out to our supporters and sponsors in a way we have never been able to before, and we thank them for that.
“We now look forward to a new and bespoke way of communicating with our supporters. We see this as the next part of our marketing and communications journey and not a destination.”
With CRM being the central driver to Go, the solution will underpin Club Doncaster’s CRM strategy and future engagement objectives moving forward.
Go integrates all customer information into one database, offering clubs opportunities to engage more effectively with established and new audiences through personalized and targeted communications.
This partnership is the first step toward a longer term strategy for CRM, to ensure all supporter data is centralized and accessible to the club as a whole.
Peter Oliver, director of Green 4 Solutions, said, “We are delighted to welcome Club Doncaster to the Green 4 family and we look forward to working with Doncaster Rovers who already implement some excellent analog fan engagement initiatives.
“Fan engagement and shared principles is more important than it has ever been given the wide range of demands on the consumer pound.
“In years gone by, clubs like Doncaster Rovers would rely solely on the excitement of its Saturday afternoon match to entice fans to the stadium. With so many different ways to consume sport and myriad other options of how to spend your Saturday afternoon, the club, like many others, realizes that it needs to work hard at fan engagement, providing relevant information and excitement throughout the week and not just at the weekend.
“Investing in Green 4 CRM means that Rovers and Club Doncaster can understand their fans intimately and respond to their needs on a personal level, improving service levels to their customers and increasing revenues for the club and their wider audiences.”
February 12, 2016