Scotland’s largest entertainment venue, the SSE Hydro Arena has announced a partnership with Vodafone to offer the latest networking technologies and customer experiences during live events.
The Glasgow-based 15,000-capacity venue, which hosts around 150 sporting, music and entertainment events every year, has signed an agreement for the network provider to deliver technologies such as 5G, the Internet of Things (IoT), and offer its customers the opportunity to win tickets to major events held at the arena.
“We are delighted to welcome Vodafone as our official technology partner and look forward to working together. We believe Vodafone’s latest technologies have the potential to greatly enhance our visitors’ enjoyment at The SSE Hydro and will help us to continue to deliver a fantastic experience for fans,” said Ross Easton, head of commercial, Scottish Event Campus.
The introduction of 5G is growing among UK sports venues as fans demand greater connectivity to share experiences via mobile devices, stream live video and also have the ability to take advantage of emerging technologies such as VR and AR. The offering of such experiences are proving crucial in the bid to enhance live events and attract visitors to sporting venues.
“I’m delighted we will be able to showcase our new technologies to both Vodafone Business guests and to music and sports fans from across the region. We’re looking forward to working closely with The SSE Hydro Arena to explore how 5G can enable the creation of new and compelling experiences for fans,” said Anne Sheehan, director, Vodafone Business.
Liana Mellotte, director, AEG Global Partnerships also added: “Bringing the Vodafone partnership to The SSE Hydro marks another important milestone in the evolution of the arena, which now ranks highly in the world. Vodafone’s technology capabilities match the ambitions of the Scottish Event Campus and will keep it at the forefront of advances in technology.”