Digital signage producer gains first US contract


Digital signage producer Creative Realities Inc (CRI) has announced a two-year exclusive agreement to represent StairMedia – offering LED integrated within stadium stair structures. StairMedia has a global patent for a technology to place LED panels within the risers of the steps of live sporting venues.

The product first launched in Europe in January 2020 with successfully executed deployments for Etihad Stadium, Wembley Stadium, Guadalajara FC and Santos FC in México, and an ACB Spain Basketball team Vasconia. Discussions to launch in the US began in November 2022.

“It is not unusual for a new digital product to launch, but it is rare when a product brings forward a new form factor that can drive an unparalleled impact on game day,” said Lee Summers, president of sports and entertainment at CRI.

“The reception and excitement to the product has been overwhelming with respect to its potential to transform the visual impact, energy, and democratization of fan participation from upper decks down to the floor seating inside the arena,” added Summers.

Rick Mills, CEO of Creative Realities, noted the relative low cost of the product to a venue. Outside of usual power and data requirements, Mills says the “breathtaking” stair activation carries almost “zero cost for the venue.”

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Benedict is editorial assistant, social media manager and staff writer across several aviation, automotive and performance technology titles published by Mark Allen Business. He is a graduate of the University of Southampton and spends his free time organising comedy shows, playing basketball loudly and guitar quietly.

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